Privacy Policy

Last updated: April 2026

1. Who we are

This Privacy Policy explains how Fuscia Ltd collects, uses, and protects your personal data when you visit our website at fuscia.co.uk, submit an enquiry, or become a client.

Data controller
Fuscia Ltd
62 Hopton Wood Way, Buxton, Derbyshire, SK17 9GT
Email: steve@fuscia.co.uk
Phone: 07702 714 337

Company number: 04814636
VAT registration number: 259 2796 54
ICO registration number: ZA659661

Fuscia Ltd is a company registered in England and Wales and is registered with the Information Commissioner’s Office (ICO) as a data controller.

2. What data we collect and why

We only collect data that is necessary to provide our services or to respond to your enquiry.

Enquiry and contact form data

We collect your name, business name, email address, phone number, enquiry type, and any details you choose to provide.

Legal basis: Legitimate interests – responding to a business enquiry you have initiated. We retain this data for 12 months from the date of your last contact, or for the duration of your client relationship plus 6 years for contractual records.

Qualification form data

We collect information about your business type, existing website, business goals, current marketing activity, and contact preferences.

Legal basis: Legitimate interests – assessing whether our service is an appropriate fit before committing resource. Retained for 12 months if you do not proceed, or for the duration of your client relationship plus 6 years if you do.

Client onboarding data

We collect your business trading and legal details, service and brand information, domain registrar and hosting credentials, calendar integration credentials (Microsoft Outlook), and social media login details where provided.

Credentials are submitted via encrypted fields and are never stored in plain text. They are accessed only during your build process and are never shared externally. You are encouraged to update passwords once your build is complete.

Legal basis: Contract performance – this data is required to deliver the service you have contracted us to provide. Retained for the duration of your active subscription plus 6 years.

CRM and communications data

When you submit an enquiry or become a client, your contact details and interaction history are stored in our CRM and communications platform. This is used to manage your pipeline, send automated confirmations and follow-up messages, and track the status of your enquiry or project. Automated messages sent on our behalf are always clearly identifiable as coming from Fuscia.

Legal basis: Legitimate interests – managing our client relationships and service delivery efficiently.

AI call handling data

If you contact us via our AI telephone receptionist, your call will be handled by an automated AI system. You will be informed at the start of the call that you are speaking with an AI. A transcript of your call may be generated and stored in our CRM for service management purposes.

Call transcripts are retained for 12 months. You may request deletion of your transcript at any time.

Legal basis: Legitimate interests – managing our enquiry handling and ensuring nothing is missed.

Calendar and booking data

If you book an appointment with us, your name, email address, and chosen time slot are passed to our Microsoft Outlook calendar. This data is used solely to schedule and manage appointments and is retained for 12 months after the appointment date.

Legal basis: Contract performance and legitimate interests.

Website analytics and advertising data

We use Google Analytics to understand how visitors use our website. This collects anonymised data including pages visited, time on site, referral source, and approximate geographic location. This data does not identify you personally.

We also use the Facebook Pixel, which collects anonymised browsing behaviour to help us measure the effectiveness of our advertising and reach relevant audiences on Facebook and Instagram.

Both tools are activated only with your consent, which you can give or withdraw via our cookie banner at any time. See our Cookie Policy for full details.

Legal basis: Consent.

Payment data

Payments are processed securely by Stripe. Fuscia does not collect or store your card details. All payment data is handled directly by Stripe in accordance with their own privacy policy and PCI DSS compliance.

3. How we use your data

We use the data we collect for the following purposes:

Responding to your enquiry and assessing whether our service is a suitable fit
Delivering and managing your website and automation services
Sending service-related communications including build updates, confirmations, and reminders
Processing your subscription payments
Scheduling and managing appointments
Improving our website and understanding how visitors engage with it
Measuring the effectiveness of our advertising
Complying with our legal and regulatory obligations

We do not use your data for unsolicited marketing. If you are an existing client, we may contact you about relevant service updates or new features directly relevant to your business. You can opt out at any time by contacting us at steve@fuscia.co.uk.

4. Who we share your data with

We do not sell your data. We do not share your data with third parties for their own marketing purposes. We share data only with the following categories of data processors, where necessary to deliver our services:

CRM and communications platform – enquiry pipeline management, automated follow-ups, and client communications
Website hosting provider – hosting and delivery of your website
Stripe – payment processing
Google Analytics – anonymised website usage data
Meta (Facebook Pixel) – anonymised advertising measurement and audience data
Microsoft (Outlook) – calendar and appointment scheduling
AI call handling provider – automated telephone reception and call transcription

All third-party processors are contractually required to handle your data in accordance with UK GDPR. Where data is transferred outside the UK, appropriate safeguards are in place.

5. How long we keep your data

Enquiry data (no contract): 12 months from last contact
Client data and contractual records: duration of subscription plus 6 years
Onboarding credentials: duration of active subscription
Call transcripts: 12 months
Booking data: 12 months after appointment
Analytics data: governed by Google Analytics retention settings (typically 26 months)

When retention periods expire, data is securely deleted or anonymised.

6. Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access – you may request a copy of the data we hold about you
Right to rectification – you may ask us to correct inaccurate data
Right to erasure – you may ask us to delete your data, subject to any legal obligations to retain it
Right to restriction – you may ask us to limit how we process your data in certain circumstances
Right to data portability – you may request your data in a structured, commonly used format
Right to object – you may object to processing based on legitimate interests
Rights related to automated decision-making – where decisions are made automatically, you have the right to request human review

To exercise any of these rights, contact us at steve@fuscia.co.uk. We will respond within one calendar month. We may need to verify your identity before processing your request.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk or by calling 0303 123 1113.

7. How we protect your data

We take the security of your data seriously. The measures we apply include:

Encrypted field storage for all credentials submitted during onboarding
Secure HTTPS connections across our website and client portals
Access to personal data limited to authorised Fuscia Ltd personnel only
Third-party processors selected on the basis of their own security standards and GDPR compliance

In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify you and the ICO within 72 hours of becoming aware of it, as required by law.

8. Cookies

We use cookies on our website. Full details of the cookies we use, what they do, and how to manage your preferences are set out in our Cookie Policy.

You can accept or decline non-essential cookies via the cookie banner when you first visit our site, and update your preferences at any time.

9. Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We recommend you review the privacy policy of any site you visit.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the date at the top of this page. If we make material changes that affect how we use your data, we will notify active clients by email.

11. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please get in touch:

Fuscia Ltd
62 Hopton Wood Way, Buxton, Derbyshire, SK17 9GT
Email: steve@fuscia.co.uk
Phone: 07702 714 337
Website: fuscia.co.uk
Company number: 04814636
VAT number: 259 2796 54
ICO registration number: ZA659661